Extreme white cast (makes me look ghostly) that does not fade. Some may argue it is "tone up" but it is a little too much for me. I have combination/oily skin and use this as the last step in my morning routine. The texture is very fluid (less viscous than the serum cream from the same line) and spreads very easily. It does not pill at all on my skin. I like the idea of moisturizer with SPF, which is more common the US, but this feels very much like a sunscreen. There is no fragrance but has that sunscreen smell. It has a natural finish that gradually dries out typical of many mineral sunscreens. This product leaves a film that is quite water/sweat resistant. I apply this on my neck too and after I take off my shirt, the collar is coated with this cream. It is a decent moisturize that did not break me out, but I would probably rather use a moisturizer and then sunscreen rather than this product.