This mascara is full on. It intensifies the look of my eyelashes something cray cray. You apply it on the top part of your eyelashes and bottom to fully coat them; they curl beautifully and hold their shape all day. It doesn’t irritate my eyes and it hasn’t smudged on me. It is a tubing mascara that gets removed with warm water, not oil. Beautiful product but it may take some time to get used to fully coating your lashes, top and bottom, and working quickly to shape them because it sets fast.