Purito is one of my favorite Korean brands and this product really lived up to my expectations. I'm 25 years old and I've been using eye cream for at least 5 years as the skin under my eyes tends to be quite dry in comparison to the rest of my face (combo-to-oily-acne prone skin). I was looking a simple yet moisturizing cream that didn't leave my skin tacky after application. In a way, Etude House's cream left my skin sticky, something that I never liked as I had the impression that the cream left the skin "clogged" rather than "moisturized". I'm aware that (most) eye creams are just a thicker moisturizer labeled as eye cream and I was skeptical about this one but Purito definitely broke down any competition. This cream does moisturize my skin without being excessively tacky (something that happened with Etude House's cream and to an extent, Clinique's one). It doesn't feel tacke the morning after and I do see the skin... brighter than before? at least its texture looks better. Also, this cream is on a tube, which makes it more hygienic in comparison to Clinique and Etude House's creams. I'm in love!